Peds 21

H1098- Council on Communications and Media Program

Pediatric Media 2.0 – Your Message Matters

Topic: Communication/Media

Sponsors: Council on Communications and Media (COCM)

Saturday, October 22
1:30PM - 4:30PM
Moscone West, 2005/2007

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Translating AAP recommendations into sound-bite size messages for the media is a skill that can benefit every pediatrician. Whether it is the measles outbreak and vaccine hesitancy, Affordable Care Act coverage for kids, or feeding peanut butter to infants, a multitude of topics need our voices to put a “face” on the story and give accurate advice to the public and those in elected positions. Participants will learn how to craft a message based on AAP policies and recommendations and learn to control the interview, even under pressure. They will get tips from experienced AAP spokespeople, as well as media training and critiques for on-camera and radio interviews. How to harness the power of social media to help spread local and national child health messages also will be covered.

Moderator: Nusheen Ameenuddin, MD, FAAP
1:30PM Pediatric Media 2.0 – Your Message Matters
Richard Besser, MD, FAAP
2:00PM Role of Pediatricians in Media: Traditional and Social
Tanya Altmann, MD, FAAP
2:15PM Soundbites: Breaking Down Policy and Science for the Public
Ari Brown, MD, FAAP
2:30PM Tips for Leveraging New Media and Cross-Promotion: the Power of Social Media in Disseminating Important Messages to Patients and Families
Wendy Sue Swanson, MD, MBE, FAAP
2:50PM Break
3:00PM Breakout Sessions on Media Techniques
4:30PM Adjourn

Tanya Altmann, MD, FAAP


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Richard Besser, MD, FAAP

Chief Health and Medical Editor
ABC News
New York, New York


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Ari Brown, MD, FAAP

Pediatrician & CEO of 411 Pediatrics, Author of Baby 411 book series
Austin, Texas


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Wendy Sue Swanson, MD, MBE, FAAP

Chief of Digital Innovation, Pediatrician
Seattle Children's Hospital, Washington


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