Frida

ICYMI we've declared Monday, the day AFTER Mother's Day, Momday Off ✌️ We’re planning to GTFO so we checked in with some of our fave Frida moms to see what they had planned. What's Momday Off? We all know Mother’s Day isn’t as relaxing as it's cracked up to be. Between celebrating your own mom, your MIL, and your mom friends, not to mention cleaning up after breakfast in bed... You need a day that’s just for you. The Frida office will be closed, giving our team–many of whom are moms–the day to do whatever they want (or don't want) to do. Because moms are always on. And it’s time we all got a real day off. P.S. Wanna take Momday off too? Share this post with your family, friends and your friends in HR. Make it your own and do you. You deserve it 🫶 #mothersday #motherday2024 #workingmom

📢 ATTENTION ALL WORKING MOMS 📢 Real talk: Mother’s Day isn’t really a day off. Between celebrating your own mom, your MIL, and your mom friends, not to mention cleaning up after breakfast in bed... You need a day that’s just for you. So we declare Monday, the day AFTER Mother's Day, Momday Off ✌️ The Frida office will be closed, giving our team—many of whom are moms—the day to do whatever they want (or don't want) to do. So this Monday, we hope they'll... 💅 Change their nail-polish color instead of a diaper 💆♀️ Spend an hour on the massage table instead of at a conference table 🍿 Watch a movie screen instead of a Zoom screen Because moms are always on. And it’s time we all got a real day off. P.S. Wanna take Momday off too? Share this post with your family, friends and your friends in HR. Make it your own and do you. You deserve it 🫶 #mothersday #motherday2024 #workingmom

Sports writer Mark Harris tweeted this about pro golfer and soon-to-be dad, Scottie Scheffler “The dad ‘bed’ in the delivery room doesn’t care if you have 2 green jackets or have earned over $15 million in 4 months, it takes no prisoners.” So of course we asked the dads of Frida for their advice on how to survive THE CHAIR ☠️ Dads, moms, anyone who’s spent the night in the co-pilot position, what would you add to the list? . . #newdad #dadvice #fatherhood #newparents #newmom #workingparents #parents #dads

We noticed a trend of parents inviting us to their baby showers. Like... a LOT of parents. So we decided to have some fun with it. Our Senior Art Director Jasmine took our prize wheel for its third spin on Friday. And today, we're making this thing official over on Instagram 👀 #parents #marketing #socialmedia

We don’t mess around with innovation 😤 Listen in as one of our formulated packaging engineers Jenna shares some of the big thinking that went into this small (but awesome) product.

You can beat the heat if you work at Frida. #taylorswift #hiring #workhere

“You can go on Instagram and learn a 10-step beauty regimen … (but) there’s just no avenue available to brands like ours who make products to help women during (conception, pregnancy and postpartum)." - Our CEO Chelsea M.R. Hirschhorn told CNN. UNTIL 👏 NOW 👏 FridaUncensored.com is our new educational platform for women, by women. And whether you are a mom, know a mom, or came from a mom, it's required reading in our book 📖 #advertising #marketing #women

Why is a lactating breast censored on social media? To say we've been battle-tested in showing the raw realities of motherhood is an understatement. We've tried every creative way in, with fleeting progress that is subsequently stifled in both traditional and social media channels. Just this month our ads have been flagged or removed for using the word “fertility” or depicting a blurred-out breast and nipple to advertise our new Hydrogel Nipple Pads. Today, we launch FridaUncensored.com, a new platform for women's health education, offering uncensored, unfiltered sexual health education and how-to instructional videos for women. As part of this content crusade, we've also partnered with the Center for Intimacy Justice to help advance legislative reform that will remove the limitations that we and other brands face when it comes to advertising and product education for women’s health. In our CEO Chelsea M.R. Hirschhorn's own words: "More than a third of women say that they feel unprepared physically for the experience that they just had when it comes to pregnancy, labor delivery, and postpartum recovery. If we can help a large majority of those women eliminate that fear and anxiety in anticipation of that experience, the platform should and could speak for itself." This is just one step in the crusade for more, better educational content for women. And until the algorithms catch up, we'll continue to advocate for women, without censoring a single word or detail. #advertising #marketing #women

ICYMI (and you definitely missed it… because c3nsorship 😶), our content and ads have been blocked more times than we can count. And we know we’re not the only ones. Why is women’s health s3xual health so taboo?? #women #advertising #marketing

We had a little fun asking the Frida fam what they think our new No-Mess Vapor Rub smells like. Sure it’s got a soothing eucalyptus scent for your stuffy baby, but we’re here for the spa vibes too 🧖♀️ #productlaunch #officelife #companyculture #newproduct